Overview
A first-of-its-kind product with 400k+ signups in 24 hours.
Tags
Product educationLaunch StoriesUX Writing
Challenge
Position and launch the world’s first USDC crypto debit card to an audience ranging from first-time crypto users to crypto-confident.
Solution
A product identity rooted in the ease of swiping with the rewards you expect from crypto: Spend like cash, earn like crypto.
Ownership
- UX writing collaboration with a UX designer for in-app experience
- Landing page creative direction
- Debit-card mailer creative direction
- Lifecycle funnel creation (email and push)
- Educational content creation and creative direction
Results
- 80+ screens of UX writing. A website launch. 60+ email and push flows. Mailers. Digital ads. 400K+ on the waiting list in 24 hours.
