Overview
18 videos. 1 in-app educational hub. 12 rounds of coffee at the shoot.
Tags
CopywritingCreative DirectionProduct Design
Challenge
Position and launch the world’s first USDC crypto debit card to an audience ranging from first-time crypto users to crypto-confident.
Solution
A product identity rooted in the ease of swiping with the rewards you expect from crypto: Spend like cash, earn like crypto.
Ownership
- UX writing collaboration with a UX designer for in-app experience
- Landing page creative direction
- Debit-card mailer creative direction
- Lifecycle funnel creation (email and push)
- Educational content creation and creative direction
Results
- 80+ screens of UX writing. A website launch. 60+ email and push flows. Mailers. Digital ads. 400K+ on the waiting list in 24 hours.
Takeaways:
The project helped me understand that effective content can be created on a tight budget. All in all, I kept the video shoot under 30k and the corresponding win would surpass 10x that cost in revenue in the first month.