Branding and rebranding

Overview

Naming, brand platforms, voice and tone pillars, style guides, and more.

Branding

I’ve worked on countless projects to rebrand and create new brands in the tech world, CPG world, and retail world. I’ve covered everything from logo creation to essential brand foundational work (pillars, voice/tone, style guide creation, and more). Here’s a couple fun ones!

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Vegify: An entrepreneur came to my agency with a new type of dehydrated vegetable and asked us to do the rest. Rather than going with his initial idea of bread-crumb alternative, I did my research into food trends and ultimately landed on Vegify. The name easily explains what you do with the food and the playful brand was created to be targeted toward busy parents that want to add fun, crunchy veggies to their kids food.

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Good & Gather: For Target’s biggest owned brand launch, I built the brand platform that communicated wellness for your body and mind with every bite. After settling on the platform, I worked with the ISM team (in-store marketing) to design all signage and artwork for the brand launch.