Advertising

Challenge

Crypto for better and worse is a financial community. When you’re in, you feel in. When you’re out, you feel disinvited. We aimed to launch a campaign to show the relatable and human side of crypto.

Solution

Describe where the feature can be found in simple, clear language.

Ownership

• Creating an email survey to attract real Voyager customers to fit the campaign
• Writing, editing and collaborating with the chosen talent
• Directing the agency in campaign creation

Results

• Campaign promotion codes instantly became the number-one source of new registered users